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The only way we stay in business is by convincing business owners to hire a branding agency. Why do certain business owners have reservations about hiring an agency? Well, the biggest one is cost. Branding and advertising are investments — and honestly — they are your most important investments. In many cases, hiring an agency can end up cutting costs here and there in the long run.

Some larger companies have the money to hire a marketing director or a whole internal marketing team. Often companies of this nature will wonder why they need an agency at all if they’ve already got internal help. Well, even if you have someone on staff full-time, chances are that person is going to need guidance and additional resources to execute campaigns and develop materials.

Branding agencies can work with your marketing director or your team to get things done more efficiently and with more resources. An agency can bring a lot of resources to the table that you might not have considered. Here are 6 reasons why you need to hire a branding agency like CANVUS Design Studio.

1. Creativity

When you hire CANVUS Design Studio, you get the benefit of having a bunch of creative minds collaborating on your projects. Our agency works closely with writers, graphic designers, illustrators, and artists, which inherently promotes exciting and compelling ideas. You get brains that think outside the box!

2. Media Buying

Media buying is a skill that requires some serious know-how and connections. CANVUS Design Studio has a buyer on staff that knows the particulars of purchasing and negotiations. Also, our agency can offer clients savings on media rates because we represent many clients.
We also have good relationships with the media sales teams and leverage those relationships for your benefit.

3. Public Relations

Speaking of relationships, our agency has a list of long-standing contacts with local TV and radio stations for PR purposes. If you need to get the word out about something, CANVUS Design Studio can write up the press release and put it in the right hands quickly. Sometimes all it takes is a phone call to get your story heard.

4. Putting Your Money to Good Use

If you’re a small business, it’s likely that you don’t have an enormous media budget. So how do you make the most of your hard-earned money? This is where CANVUS Design Studio comes into play, because putting in time and effort is as important as the campaign you run. We can develop and run cost-effective solutions like social media pages or online pay-per-click campaigns, to frees up money to grow elsewhere.

5. Purchasing

You need marketing materials. Those are expensive, but our agency can make them less expensive. From business cards to pocket folders and anything in between, CANVUS Design Studio can design and order materials at wholesale prices.

6. Cross-Industry Knowledge

Internal departments only learn from their own mistakes. CANVUS Design Studio works across diverse industries and the knowledge gained from doing work in one industry can be beneficial to another. You become a more profitable brand just by working with a well-rounded agency like us. Whether you’re a small business or something with a little more reach, you can greatly benefit from having CANVUS Design Studio in your corner. When our agency is managing your brand, you can focus on what you do best: Running your business.

We hope the information provided, guides you in the right direction. Need more assistance? If so, our team here at CANVUS Design Studio would be delighted to elevate your branding to the next level. For a complimentary brand consultation, schedule a time to speak with us today.