If your business has plateaued, it’s time to change things up. The key to thriving success is to constantly introduce new ideas within your strategies to increase your profits and continue growing into a successful company. However, with the vast array of options available, it can be difficult to narrow in on the best ways to do just that. Even if you’ve decided to focus strictly on digital marketing to increase profits, you’re still left with plenty of viable strategies and tactics to choose from. Since time is money and you want to ensure the highest possible ROI on your efforts, here are my top three simple yet powerful tricks to increase your profits. Below are a few steps that will skyrocket your digital marketing.
1. Put Your Heart Into Social Media
If you aren’t on social media, you’re doing marketing wrong; social media is today’s powerhouse and it’s imperative to capitalize on it now. Before you know it, Instagram will be old news and your consumers will be onto something new and even further out of reach.
It’s crucial to stay current with social media trends, as each platform teaches you something that can be used to prevail in the future. For example, MySpace taught people about connecting with others via comments, which was then used on Facebook, which taught people how to share stories through pictures, which was then used on Instagram, and the list goes on from there. Each popular social media platform teaches you something that you will use in the future – you just don’t know what that is.
Now, you may be wondering how social media will increase your profits. After all, most people who aren’t using social media marketing see these platforms as nothing more than a place to share photos, statuses and updates. It’s time to break out from that mindset.
Social media is no longer just for socializing; it’s the key to prevailing in business today. As you build your online presence, you can utilize the platforms to encourage readers to click on a link, make a purchase, join an event, sign up for your newsletter, etc. Social media allows you to connect with your audience on a personal level. The only way to do so prior to the internet was through snail mail and that’s simply not cutting it in today’s world of fast technology. Dive into your social media marketing. Hire a social media manager if it’s not your realm of expertise. Whatever you do, don’t underestimate the power of building a relationship, rapport, trust and loyalty with your consumers.
2. Produce Quality Content
Search engine optimization and content marketing go hand-in-hand when designing a powerful online marketing strategy. Content is an excellent way to attract new customers with valuable information that will entice them to make a sale, whereas SEO gets the content seen on search engines.
However, producing a blog once in a while won’t do you justice. In order to capitalize on the power of content marketing to increase profits, you need consistency, frequency and quality. The content needs to be of value to customers and of value to your company, which is where SEO comes in. SEO is the process of using certain tactics on your website to raise your ranking on search engine result pages. While this is an entire topic in itself, you can start by infusing your content (articles and web pages) with keywords, meta tags and descriptions, alt tags on photos, and links from authority sites.
3. Drive Traffic With SEO
Organic traffic can be hard to gain. If your traffic has plateaued, implementing search engine marketing will help you attract new customers to increase profits. Despite sounding similar, SEM is different from SEO; SEM is a form of online marketing that is all about increasing your website’s visibility in search engines with paid advertisements. This is done with pay-per-click campaigns that use keywords to showcase your ad to your target audience. You only pay when your ad receives a click, making SEM a highly effective and powerful way to grow your business.
The key is to conduct thorough keyword research to ensure the ones you choose to appear with your ads are likely to convert to a sale once clicked. Attracting new customers and increasing your profits are easy when you follow these three simple steps. All you have to do is place importance on connecting with your customers on a personal level, provide them with valuable content and appear higher in search engines. The rest will follow.
We hope the information provided, guides you in the right direction. Need more assistance? If so, our team here at CANVUS Design Studio would be delighted to elevate your branding to the next level. For a complimentary brand consultation, schedule a time to speak with us today.