How To Create a Solid Brand Identity

Think about the people who stand out in a crowd and seem to have the largest group of friends. They have a magnetic personality that is memorable, makes others feel good, and is emotionally engaging. This popularity only grows as more people come in contact with them. The same goes for a brand, which is […]

The only way we stay in business is by convincing business owners to hire a branding agency. Why do certain business owners have reservations about hiring an agency? Well, the biggest one is cost. Branding and advertising are investments — and honestly — they are your most important investments. In many cases, hiring an agency […]

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. If you have been […]

  What is rebranding? Well, it’s when a company—big or small—decides to change the element and face of its brand to better sales, representation, marketing and etc. Why do some people shy away from this process? Because it’s basically rebuilding your brand from the ground up, finding different avenues that haven’t been explored yet, and […]