In the global marketplace, it isn’t enough to just have a website and a social media page. For a business to succeed, they need to have a solid brand identity. A brand identity is the way that your business sets itself apart from other businesses, and the visual and interactive components that distinguish your […]

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. If you have been […]

  What is rebranding? Well, it’s when a company—big or small—decides to change the element and face of its brand to better sales, representation, marketing and etc. Why do some people shy away from this process? Because it’s basically rebuilding your brand from the ground up, finding different avenues that haven’t been explored yet, and […]