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How To Create a Strong Brand Identity.

The most successful companies in today’s economy aren’t necessarily the ones that have the best products or lowest prices. With supply exceeding demand in nearly every industry, there are 10 companies available and waiting to meet any customer’s next need. And what do...

Personal Branding for Executives

If you haven’t given some thought to your personal brand as of late, you may want to consider how it is affecting your career. A survey showed that sales reps who use social mediaas part of their sales techniques outsell their peers by 78%, which indicates that having...

6 Reasons Why You Need A Branding Agency

The only way we stay in business is by convincing business owners to hire a branding agency. Why do certain business owners have reservations about hiring an agency? Well, the biggest one is cost. Branding and advertising are investments — and honestly — they are your...

5 Brand Marketing Tips to Follow.

Getting brand marketing right relies heavily on making digital work across all channels. Currently, most marketers organize their brand campaigns around budgets, splitting marketing channels into separate pools and operating in silos. While this may be great for...

Brand Building – Why Is it Important?

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses...

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