Think about the people who stand out in a crowd and seem to have the largest group of friends. They have a magnetic personality that is memorable, makes others feel good, and is emotionally engaging. This popularity only grows as more people come in contact with them. The same goes for a brand, which is […]

Brand strategy is one of those things that most businesses don’t often think about on a day-to-day basis. Sure, your strategy plays out in the tactical activities that keep you busy all day. But how often do you step back to review the underlying strategy that provides the foundation for the projects you’re working on? […]

If your business has plateaued, it’s time to change things up. The key to thriving success is to constantly introduce new ideas within your strategies to increase your profits and continue growing into a successful company. However, with the vast array of options available, it can be difficult to narrow in on the best ways […]

Marketing is important to every business’s survival. As a small business owner, you probably have a small business marketing strategy. But, marketing is always changing with new tactics. As marketing evolves, shouldn’t your small business marketing strategies change, too? Learning how to improve marketing for your organization can only benefit your business’s bottom line. If […]

How To Strengthen Your Brand
2018-03-14

Your brand is perhaps your companies most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our own Brand Building Guide). Not convinced? Consider what a professional services brand is. A professional services brand is best understood as your companies reputation and it’s visibility […]

A successful brand strategy speaks to a brand’s unique point as well as the brand’s values. It’s ownable, compelling, and consistent. If done correctly, a brand strategy acts as a blueprint for your brand, equipping you with the tools needed to develop a strategic roadmap. It can set your brand up for success by increasing […]

The most successful companies in today’s economy aren’t necessarily the ones that have the best products or lowest prices. With supply exceeding demand in nearly every industry, there are 10 companies available and waiting to meet any customer’s next need. And what do consumers do when they’re overwhelmed with choices? They look for brands that […]

If you haven’t given some thought to your personal brand as of late, you may want to consider how it is affecting your career. A survey showed that sales reps who use social mediaas part of their sales techniques outsell their peers by 78%, which indicates that having a brand that your customers resonate with […]

The only way we stay in business is by convincing business owners to hire a branding agency. Why do certain business owners have reservations about hiring an agency? Well, the biggest one is cost. Branding and advertising are investments — and honestly — they are your most important investments. In many cases, hiring an agency […]

Getting brand marketing right relies heavily on making digital work across all channels. Currently, most marketers organize their brand campaigns around budgets, splitting marketing channels into separate pools and operating in silos. While this may be great for internal value attribution, it is counterproductive from an optimization perspective and for measuring ROI across the board. […]