Blog Post

So, you want to boost your business’ exposure. One of the options you have looked into is a marketing retainer with a specialized agency. If you are looking to increase overall brand recognition and awareness, a marketing retainer could be the key.

5 Benefits of Having a Marketing Retainer

One of our core values at CANVUS and what makes us different from the industry norm is that we strive for long-term relationships with our clients. We have a few clients who are on retainer agreements with us and we’re often recommending this as an option to clients that we regularly work with.

It’s not because we want to lock clients into lengthy legal contracts, in fact, it’s quite the opposite. With new retainer proposals, we’ll recommend a trial period of 6 months to see how well it works. This gives us the opportunity to see if we’ve allocated enough hours in a month and how much consistent work it will allow for. If it works well, we’ll then get into a discussion about the length of a long-term contract.

Below we’ve outlined 5 reasons why you should consider taking on a retainer.

1. Rates

As the duration of the contract is guaranteed hours booked in the studio, this allows us to offer additional value in the form of free hours for you.

2. Priority

Retainer clients are considered loyal. We reward loyalty by giving retainers preference in the studio, within reasonable timelines. That means that when you have an urgent project, we’ll schedule your project ahead of other projects which are in the pipeline, instead of making you wait a few weeks until a gap opens.

3. Consistency

As we grow our relationship with your brand, we will learn what works best for you and your brand. When we’ve reached the “sweet spot”, we’ll know exactly what you want and need, and how to apply it to your brand with minimal effort. Because we’re working with your brand regularly, we’ll also easily be able to pick up on the details, such as colors, fonts, styling, etc.

4. Strategy

Depending on the length of your contract, we can strategize on how to maximize the hours. We can look at the year in advance and plan out projects productively. This not only allows you to forecast and budget, but means that we’re in a better position to deal with brand emergencies as we’ll be ahead of schedule with your planned work.

5. Resources

As a retainer client, you’ll have peace of mind knowing that we are an extension of your marketing team. Our services are not limited to a design brief. This allows us to really be on hand when you have limited resources. This extends to marketing research, content planning, print management, liaising directly with procurement and sourcing supplies.

So if the idea of your marketing team grew to include graphic designers; brand planners; researchers, proof-reading, copywriting and editing; photographers and videographers excite you, let’s meet up for a coffee and chat about a synergy.

All of your marketing needs under one roof, for one simple monthly cost.

If you think your business could benefit from leading creative, influential marketing campaigns and industry-leading websites, all with a fixed monthly cost – we’d like to talk.