Brand Marketing

Getting brand marketing right relies heavily on making digital work across all channels. Currently, most marketers organize their brand campaigns around budgets, splitting marketing channels into separate pools and operating in silos. While this may be great for internal value attribution, it is counterproductive from an optimization perspective and for measuring ROI across the board. […]

Web Design
3 Web Design Best Practices

A site is considered successful if it is useful, relevant, and well designed. As the Head of the UX department in a code-free web design platform, I spend a lot of time thinking about great design, website best practices and how it can be used to create great websites. In this article, we will talk […]

Brand Strategy

Brand building is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. If you have been […]

Brand Identity

  Everybody knows they need a brand identity but fail to understand the reasons why it’s needed. We will consider nine reasons why your businesses should have a professional brand identity.   Professionalism: A professionally designed logo and printed materials will show potential clients that you are professional, committed, and an established business. No one […]